Copywriting

Editing

Less is more

The content’s there, but it’s stretching out like a wet day in November. Long, cold and boring. Plus, nobody ‘gets’ it.

That’s where a good bit of copy editing from Write Personality can step in to liven things up. Out with the repetitive, bland or finger wagging. In with a crisp and concise blast of life to tempt the most reluctant reader.



Copywriting

Clearly human

Do you target segments – your customer base, employees or backers – rather than any Tom, Dick or Harry?

I prefer talking to Tom, Dick, Harry – and Harriet, and showing them there’s a real person behind the words. Using a tone of voice that puts people into my copywriting makes you sound more genuine and human, and is much clearer and easier to read.

As a professional copywriter, I’ve worked on everything from marketing materials (websites, leaflets, catalogues, packaging and naming) to operational stuff (customer service, forms, procedures, standard letters and emails, and even an award-winning competition entry).


Proofreading

Dotting the i’s

Remember that ‘unconvinced’ feeling when you see grammar and punctuation mistakes on a website?

A professional eye will spot what’s ungrammatical and tell you what’s okay in today’s modern English. Write Personality’s thorough proofreading helps you avoid nasty mistakes that could tarnish your image.


Looking for clear, appealing copy?


Take the proofreading test


“The BHBIA worked with Katy to give their Legal & Ethical Guidelines a facelift. The rewrite has breathed new life into the Guidelines and made them much easier to read and digest. It also reduced the content by over a quarter without compromising on any detail. Katy offered a great service – efficient, thoughtful, delivering above and beyond the brief.”Tina Clayton, British Healthcare Business Intelligence Association


Copywriting

Copywriting

Clearly human

Do you target segments – your customer base, employees or backers – rather than any Tom, Dick or Harry?

I prefer talking to Tom, Dick, Harry – and Harriet, and showing them there’s a real person behind the words. Using a tone of voice that puts people into my copywriting makes you sound more genuine and human, and is much clearer and easier to read.

As a professional copywriter, I’ve worked on everything from marketing materials (websites, leaflets, catalogues, packaging and naming) to operational stuff (customer service, forms, procedures, standard letters and emails, and even an award-winning competition entry).


Editing

Less is more

The content’s there, but it’s stretching out like a wet day in November. Long, cold and boring. Plus, nobody ‘gets’ it.

That’s where a good bit of copy editing from Write Personality can step in to liven things up. Out with the repetitive, bland or finger wagging. In with a crisp and concise blast of life to tempt the most reluctant reader.


Looking for clear, appealing copy?


Proofreading

Dotting the i’s

Remember that ‘unconvinced’ feeling when you see grammar and punctuation mistakes on a website?

A professional eye will spot what’s ungrammatical and tell you what’s okay in today’s modern English. Write Personality’s thorough proofreading helps you avoid nasty mistakes that could tarnish your image.


Take the proofreading test


“The BHBIA worked with Katy to give their Legal & Ethical Guidelines a facelift. The rewrite has breathed new life into the Guidelines and made them much easier to read and digest. It also reduced the content by over a quarter without compromising on any detail. Katy offered a great service – efficient, thoughtful, delivering above and beyond the brief.”Tina Clayton, British Healthcare Business Intelligence Association