It’s in the pudding

I’ve worked with all sorts of businesses, large and small. They know that words are important to their success, but have struggled to get them just right. I’ve helped them find the ones that sound natural, genuine and true to themselves. The ones that people will actually hear.




“I worked with Katy on some pack copy for a range of personal care products. I found her to be creative and inventive, demonstrating an understanding of the sector and an intuitive feel for the brand essence. Her work was submitted on time, with solid rationale and a range of options. I would use her services again in the future and would be happy to recommend her.”

– Lucy Hamlin, Senior Brand Manager, KMI Brands Ltd
(Beauty and fragrance brands owner)



“Absolutely fantastic, a breath of fresh air…. I asked Katy to help with writing the content for our website re-launch to create the right message. From our first phone call to completion of the project, Katy completely understood the brief. Her enthusiasm was infectious and her ability to spot potential in our products was incredible. I wouldn’t hesitate to recommend and look forward to working with her on our future marketing strategy.”

– Nick Smith, Managing Director, FF Allsopp & Co Ltd
(Bookbinders and finishers)



“Katy makes tone of voice training fun and easy to understand. Starting with a hilarious icebreaker, everyone is soon involved and enjoying the well thought out sessions. Before you know it, it’s time to leave your friends and take away some great new tips to make your writing skills sparkle”.

– Gill Capocciama, Customer Services Manager, Connect Plus
(Roads management contractor)



“Katy is a brilliant writing coach and copywriter. Through a series of personal tuition sessions, she dramatically improved my understanding of writing and ability to write in different styles – essential for anyone working in communications or wanting their writing to make a big impact. She also came up with the name Henpicked, perfectly reflecting our online community, who are sharing wisdom and having fun.”

– Deborah Garlick, CEO, Henpicked
(Online community for women)



“As a Customer and Community Relations Manager for a large organisation, I know how we talk to our customers is very important. I admit to being slightly sceptical of a tone of voice course filling a full day and holding our attention, but I have to say if you have the opportunity to experience it, then you certainly should. I found the course interesting and innovative and many traditional beliefs that I held about writing techniques were quite literally blown out of the water and I was left with a lot of food for thought. I have attended many training courses in my working life but I have not often been able to say that. I would, and indeed have, recommended this training to colleagues in my working community who have to write letters or emails to members of the public.”

– Karen Gaunt, Customer and Community Relations Manager, A-One+
(Roads management contractor)



“It can be hard to write about your own business, so it was fantastic when Katy stepped in. After ‘interviewing’ me by phone, she wrote copy for our website that sounded just right for us. I love what she’s done and customers have even commented on it. I’d definitely use Katy’s services again, and if you’re looking for a clear thinker and good writer, I’d recommend you do too.”

– Ahmar Khan, Owner, India The Restaurant
(Restaurant in Malton, North Yorkshire)



“Katy worked on a complex project for Nottingham Trent University, writing a new range of admissions correspondence consistent with NTU’s tone and style. The project involved reviewing inconsistent historical admissions letters as well as writing new items from scratch and streamlining them all into a new set of standardised communications – both letter and email. Katy worked well as part of a small project team, understanding the pressures the team were under and keeping momentum going even when the rest of the team were pulled away from this project. The communications Katy worked on are now in operation and we are delighted with the results.”

– Roisin Kirby, Integrated Marketing Manager, Nottingham Trent University
(A leading new university in the UK)



“Katy supported us in a project to improve our mail responses to customers. She rewrote our top customer contacts, which has enabled us to move 50% of our work to ‘standard’ responses, ensuring these did not in any way detract from the customer experience. At peak volume we are still responding to customers 97% of the time within 24 hours. We have seen our highest ever customer survey results, an increase of 5%, delighted with the quality of our responses. Our net promoter score has increased from 48% to 59%. I believe our best accolade is winning the Top 50 Call Centres Award for email service in November 2009. I’m confident Katy’s support is a key driver in us achieving these great results.”

– Annette McIntyre, Customer Care Team Manager, Boots
(High street health and beauty retailer)



“I thoroughly enjoyed working with Katy and recommend her coaching programme to anyone who wants to master the challenges of the English language. Not only does Katy possess an incredible wealth of relevant knowledge, she also has the skill to get the best out of her students. My programme was tailor-made and Katy made me aware of what I am doing well and what I need to work on. I learned to use some great tools and was surprised how much and quickly I improved. In a nutshell, the programme was stretching and challenged my way of doing things and my writing moved on a great deal. I am now much more confident when I tackle my articles and actually enjoy doing it.”

– Katharina Braun, Internal Communication Manager, Land Securities
(Largest UK real estate investment trust)



“Katy has been working with our business for the past couple of years. We are delighted to say her wealth of expertise and enthusiasm has helped our business immensely. Thank you Katy we couldn’t do it without you!”

– Emma Vicary, Co-owner, Individuals Hair Design
(Hair salon)



Like to join us?



It’s in the pudding

I’ve worked with all sorts of businesses, large and small. They know that words are important to their success, but have struggled to get them just right. I’ve helped them find the ones that sound natural, genuine and true to themselves. The ones that people will actually hear.





KMI Brands

“I worked with Katy on some pack copy for a range of personal care products. I found her to be creative and inventive, demonstrating an understanding of the sector and an intuitive feel for the brand essence. Her work was submitted on time, with solid rationale and a range of options. I would use her services again in the future and would be happy to recommend her.”

– Lucy Hamlin, Senior Brand Manager, KMI Brands Ltd
(Beauty and fragrance brands owner)



Allsopps

“Absolutely fantastic, a breath of fresh air…. I asked Katy to help with writing the content for our website re-launch to create the right message. From our first phone call to completion of the project, Katy completely understood the brief. Her enthusiasm was infectious and her ability to spot potential in our products was incredible. I wouldn’t hesitate to recommend and look forward to working with her on our future marketing strategy.”

– Nick Smith, Managing Director, FF Allsopp & Co Ltd
(Bookbinders and finishers)



Connect Plus

“Katy makes tone of voice training fun and easy to understand. Starting with a hilarious icebreaker, everyone is soon involved and enjoying the well thought out sessions. Before you know it, it’s time to leave your friends and take away some great new tips to make your writing skills sparkle”.

– Gill Capocciama, Customer Services Manager, Connect Plus
(Roads management contractor)



Henpicked

“Katy is a brilliant writing coach and copywriter. Through a series of personal tuition sessions, she dramatically improved my understanding of writing and ability to write in different styles – essential for anyone working in communications or wanting their writing to make a big impact. She also came up with the name Henpicked, perfectly reflecting our online community, who are sharing wisdom and having fun.”

– Deborah Garlick, CEO, Henpicked
(Online community for women)



A-One

“As a Customer and Community Relations Manager for a large organisation, I know how we talk to our customers is very important. I admit to being slightly sceptical of a tone of voice course filling a full day and holding our attention, but I have to say if you have the opportunity to experience it, then you certainly should. I found the course interesting and innovative and many traditional beliefs that I held about writing techniques were quite literally blown out of the water and I was left with a lot of food for thought. I have attended many training courses in my working life but I have not often been able to say that. I would, and indeed have, recommended this training to colleagues in my working community who have to write letters or emails to members of the public.”

– Karen Gaunt, Customer and Community Relations Manager, A-One+
(Roads management contractor)



India

“It can be hard to write about your own business, so it was fantastic when Katy stepped in. After ‘interviewing’ me by phone, she wrote copy for our website that sounded just right for us. I love what she’s done and customers have even commented on it. I’d definitely use Katy’s services again, and if you’re looking for a clear thinker and good writer, I’d recommend you do too.”

– Ahmar Khan, Owner, India The Restaurant
(Restaurant in Malton, North Yorkshire)



Nottingham University

“Katy worked on a complex project for Nottingham Trent University, writing a new range of admissions correspondence consistent with NTU’s tone and style. The project involved reviewing inconsistent historical admissions letters as well as writing new items from scratch and streamlining them all into a new set of standardised communications – both letter and email. Katy worked well as part of a small project team, understanding the pressures the team were under and keeping momentum going even when the rest of the team were pulled away from this project. The communications Katy worked on are now in operation and we are delighted with the results.”

– Roisin Kirby, Integrated Marketing Manager, Nottingham Trent University
(A leading new university in the UK)



Boots

“Katy supported us in a project to improve our mail responses to customers. She rewrote our top customer contacts, which has enabled us to move 50% of our work to ‘standard’ responses, ensuring these did not in any way detract from the customer experience. At peak volume we are still responding to customers 97% of the time within 24 hours. We have seen our highest ever customer survey results, an increase of 5%, delighted with the quality of our responses. Our net promoter score has increased from 48% to 59%. I believe our best accolade is winning the Top 50 Call Centres Award for email service in November 2009. I’m confident Katy’s support is a key driver in us achieving these great results.”

– Annette McIntyre, Customer Care Team Manager, Boots
(High street health and beauty retailer)



Land Securities

“I thoroughly enjoyed working with Katy and recommend her coaching programme to anyone who wants to master the challenges of the English language. Not only does Katy possess an incredible wealth of relevant knowledge, she also has the skill to get the best out of her students. My programme was tailor-made and Katy made me aware of what I am doing well and what I need to work on. I learned to use some great tools and was surprised how much and quickly I improved. In a nutshell, the programme was stretching and challenged my way of doing things and my writing moved on a great deal. I am now much more confident when I tackle my articles and actually enjoy doing it.”

– Katharina Braun, Internal Communication Manager, Land Securities
(Largest UK real estate investment trust)



Individuals

“Katy has been working with our business for the past couple of years. We are delighted to say her wealth of expertise and enthusiasm has helped our business immensely. Thank you Katy we couldn’t do it without you!”

– Emma Vicary, Co-owner, Individuals Hair Design
(Hair salon)



Like to join us?