Tone of Voice

Stay on track

Find your tone of voice

With writing, your tone of voice is like body language. It adds the colour and life we get from speech – when we gesture, raise or lower our voices and pause for emphasis.

Are they smiling?

Can you can tell when people smile on the phone? You’re probably unconsciously picking up on the little differences in intonation that stretching the mouth makes.

It’s the same with writing. We naturally tune in to small differences in tone, sensing nervousness or aggression, and suspecting fibs or avoidance. We ‘see’ eye-to-eye contact, and feel a big warm handshake and bright, welcoming smile.

How do you want your audience to feel when they read your words? Write Personality can show you the tone of voice that will be right for your business. So you can smile too.

All together now

Tone of voice guidelines languishing on a shelf or your intranet are as good as a cry in the wilderness. Your organisation will only sound the way you want if most people get it.

A Write Personality tone of voice guide is clear and comprehensive, and backed by the option of a bespoke workshop with a professional copywriter. This is fun and interactive and, in my experience, the best way for everyone to grab your new voice and start using it.

‘The first step in solving a problem is to recognize that it does exist.’ – Zig Ziglar



Which way?

A communications review

The inside can be the worst place to look at things from.

If you suspect your business’s writing isn’t quite right, you’re probably struggling to see what’s wrong or how to change it. You’re too close.

See the emperor’s new clothes

Write Personality’s professional and honest outside perspective shows you how you really sound. Find out what you’re communicating well (or not) and how this affects your customers or employees. Seeing the truth means you’re less likely to expose yourself to embarrassing moments.

Your in safe hands. Really?

Grammar mistakes like this put many people off. They associate sloppy writing with unprofessional service.

A communications review from Write Personality is reassuring where you’re doing okay and highlights areas that are letting you down. And it’ll help you put them right. So you’re in safe hands. Really.

An audit…or analysis, report, review or check?

We have lots of words with similar meanings. Which ones you choose says as much about you as what you mean.

Show me a single document – or examples of your whole organisation’s writing – and I’ll hold up the picture your choices are painting. All you have to do is look at your image and decide whether it’s what you want.

‘If you do not change direction, you may end up where you are heading.’ – Lao Tzu


How good is your brand tone of voice?


“I can honestly say that Katy’s work has been one of the best things we have done in recent years. We would strongly recommend her for analysis, design, reviewing specific communications – letters, leaflets etc and in designing and delivering workshops. Katy is excellent in all aspects of communications and offers good value for money.”Steve Williams, HR Communications and Change Director, Highways Agency

Tone of Voice

Which way?

A communications review

The inside can be the worst place to look at things from.

If you suspect your business’s writing isn’t quite right, you’re probably struggling to see what’s wrong or how to change it. You’re too close.

See the emperor’s new clothes

Write Personality’s professional and honest outside perspective shows you how you really sound. Find out what you’re communicating well (or not) and how this affects your customers or employees. Seeing the truth means you’re less likely to expose yourself to embarrassing moments.

Your in safe hands. Really?

Grammar mistakes like this put many people off. They associate sloppy writing with unprofessional service.

A communications review from Write Personality is reassuring where you’re doing okay and highlights areas that are letting you down. And it’ll help you put them right. So you’re in safe hands. Really.

An audit…or analysis, report, review or check?

We have lots of words with similar meanings. Which ones you choose says as much about you as what you mean.

Show me a single document – or examples of your whole organisation’s writing – and I’ll hold up the picture your choices are painting. All you have to do is look at your image and decide whether it’s what you want.

‘If you do not change direction, you may end up where you are heading.’ – Lao Tzu


Stay on track

Find your tone of voice

With writing, your tone of voice is like body language. It adds the colour and life we get from speech – when we gesture, raise or lower our voices and pause for emphasis.

Are they smiling?

Can you can tell when people smile on the phone? You’re probably unconsciously picking up on the little differences in intonation that stretching the mouth makes.

It’s the same with writing. We naturally tune in to small differences in tone, sensing nervousness or aggression, and suspecting fibs or avoidance. We ‘see’ eye-to-eye contact, and feel a big warm handshake and bright, welcoming smile.

How do you want your audience to feel when they read your words? Write Personality can show you the tone of voice that will be right for your business. So you can smile too.

All together now

Tone of voice guidelines languishing on a shelf or your intranet are as good as a cry in the wilderness. Your organisation will only sound the way you want if most people get it.

A Write Personality tone of voice guide is clear and comprehensive, and backed by the option of a bespoke workshop with a professional copywriter. This is fun and interactive and, in my experience, the best way for everyone to grab your new voice and start using it.

‘The first step in solving a problem is to recognize that it does exist.’ – Zig Ziglar

How good is your brand tone of voice?


“I can honestly say that Katy’s work has been one of the best things we have done in recent years. We would strongly recommend her for analysis, design, reviewing specific communications – letters, leaflets etc and in designing and delivering workshops. Katy is excellent in all aspects of communications and offers good value for money.”Steve Williams, HR Communications and Change Director, Highways Agency